Website Builder Generative Engine Optimization (GEO) Report
General Purpose Website Builders Analysis
2,900
Prompts Analyzed
3
Sub-Segments
2
LLMs
The General Purpose Website Builders segment represents a cornerstone of the modern digital economy, empowering individuals and organizations to establish an online footprint without requiring technical coding expertise. These platforms, exemplified by industry leaders such as Wix, Squarespace, and Weebly, provide intuitive drag-and-drop interfaces, extensive template libraries, and integrated hosting solutions. Their primary appeal lies in democratizing web development, making professional-looking websites accessible to entrepreneurs, small businesses, artists, and content creators. This market is characterized by continuous innovation in AI-powered design tools, e-commerce integrations, and mobile responsiveness, catering to a diverse user base. The competitive landscape is driven by feature richness, ease of use, scalability, and pricing models, as providers vie to offer the most comprehensive and user-friendly solutions for a wide array of online objectives, from personal branding to robust online storefronts.
Overall Ranking
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 Wix | #1 | 79% | 17% | 82% |
 Squarespace | #2 | 70% | 15% | 81% |
 Weebly | #3 | 37% | 6% | 82% |
 WordPress | #4 | 37% | 8% | 75% |
 Hostinger | #5 | 34% | 6% | 90% |
 GoDaddy | #6 | 21% | 4% | 78% |
 Webflow | #7 | 19% | 3% | 81% |
 Google | #8 | 17% | 4% | 71% |
 Jimdo | #9 | 14% | 3% | 85% |
 Shopify | #10 | 14% | 2% | 79% |
 Duda | #11 | 9% | 1% | 90% |
 Ghost | #12 | 6% | 1% | 75% |
 IONOS | #13 | 6% | 1% | 71% |
 Elementor | #14 | 6% | 1% | 87% |
 HubSpot | #15 | 5% | 1% | 92% |
 Medium | #16 | 4% | 1% | 70% |
 Mailchimp | #17 | 4% | 1% | 72% |
 Carrd | #18 | 3% | 1% | 90% |
 Ucraft | #19 | 3% | 1% | 82% |
 BigCommerce | #20 | 3% | 1% | 86% |
See all segment rankings
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about general purpose website builders. These sources indicate where AI systems most often draw information.
Top Source Domains
Model:
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Techradar | 150 | 45.07% | 108 | |
#2 | Wix | 66 | 19.01% | 32 | |
#3 | Tomsguide | 53 | 17.61% | 26 | |
#4 | Websitebuilderexpert | 15 | 6.34% | 9 | |
#5 | En | 28 | 6.34% | 13 | |
#6 | Feather | 24 | 6.34% | 10 | |
#7 | Fitsmallbusiness | 10 | 5.63% | 8 | |
#8 | Hostinger | 9 | 4.93% | 7 | |
#9 | Elegantthemes | 8 | 4.23% | 6 | |
#10 | Websiteplanet | 8 | 4.23% | 6 | |
#11 | Weblium | 10 | 4.23% | 6 | |
#12 | Tooltester | 11 | 4.23% | 6 | |
#13 | Tech | 10 | 3.52% | 5 | |
#14 | Techopedia | 6 | 3.52% | 5 | |
#15 | Makingthatwebsite | 22 | 3.52% | 5 |
Access segment domain sources
Top Source URLs
Model:
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#1 | Techradar | 25 | 14.08% | |
#2 | Tomsguide | 25 | 12.68% | |
#3 | Techradar | 22 | 10.56% | |
#4 | En | 9 | 4.23% | |
#5 | Wix | 8 | 4.23% | |
#6 | Tomsguide | 25 | 4.23% | |
#7 | Techradar | 7 | 3.52% | |
#8 | Feather | 11 | 2.82% | |
#9 | Wix | 11 | 2.82% | |
#10 | Techradar | 5 | 2.82% | |
#11 | Techradar | 6 | 2.82% | |
#12 | Wix | 9 | 2.82% | |
#13 | Snapps | 13 | 2.82% | |
#14 | Techradar | 6 | 2.82% | |
#15 | Wix | 3 | 2.11% |
Access segment URL sources
Blogging & Content Publishing
This sub-segment caters specifically to bloggers, journalists, content creators, and online publishers who prioritize regular content dissemination. Platforms provide advanced text editors, media management tools, categorization systems, and scheduling features to streamline the publishing workflow. Strong SEO capabilities, social sharing integrations, and comment sections are critical for maximizing content visibility and fostering community engagement. Monetization options, such as ad integration or subscription models, are also frequently supported. These builders empower users to build a loyal readership and establish authority in their respective niches through consistent, high-quality content delivery.
Blogging & Content Publishing - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
WordPress | #1 | 70% | 19% | 76% |
Wix | #2 | 70% | 15% | 77% |
Squarespace | #3 | 60% | 13% | 73% |
Weebly | #4 | 47% | 7% | 78% |
Google | #5 | 26% | 6% | 71% |
Ghost | #6 | 21% | 4% | 75% |
Hostinger | #7 | 21% | 4% | 90% |
Webflow | #8 | 16% | 2% | 64% |
Medium | #9 | 14% | 3% | 70% |
Shopify | #10 | 12% | 1% | 83% |
Personal & Portfolio Websites
This sub-segment targets individuals seeking to establish an online presence for personal branding, showcasing creative portfolios, or presenting professional résumés. Users typically include artists, photographers, designers, freelancers, and job seekers who prioritize visual aesthetics and straightforward content management. The platforms offer elegant templates, robust image galleries, and simple navigation structures to highlight individual achievements and projects. Key features often include custom domain integration, social media links, and contact forms, enabling effective self-promotion. Success in this niche hinges on providing intuitive design tools that allow users to create a unique and impactful digital representation of themselves or their work.
Personal & Portfolio Websites - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Wix | #1 | 81% | 25% | 81% |
Squarespace | #2 | 71% | 22% | 84% |
Weebly | #3 | 31% | 6% | 88% |
Hostinger | #4 | 29% | 5% | 90% |
Jimdo | #5 | 24% | 5% | 85% |
WordPress | #6 | 17% | 3% | 79% |
Webflow | #7 | 17% | 3% | 89% |
GoDaddy | #8 | 14% | 3% | 74% |
Google | #9 | 14% | 3% | 67% |
IONOS | #10 | 12% | 3% | 68% |
Small Business & Service Websites
This sub-segment focuses on the needs of small businesses, local enterprises, and service providers aiming to establish or enhance their online footprint. Platforms in this category provide essential features such as business information display, service listings, online booking systems, and customer testimonial sections. They often integrate basic e-commerce capabilities for selling products or services directly, alongside CRM tools for managing client interactions. The emphasis is on functionality that supports business operations, lead generation, and customer conversion, without requiring extensive technical knowledge. These builders are crucial for businesses looking to expand their reach, streamline operations, and compete effectively in the digital marketplace.
Small Business & Service Websites - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Wix | #1 | 83% | 13% | 87% |
Squarespace | #2 | 75% | 11% | 84% |
Hostinger | #3 | 47% | 9% | 91% |
GoDaddy | #4 | 37% | 6% | 80% |
Weebly | #5 | 35% | 6% | 82% |
WordPress | #6 | 27% | 3% | 72% |
Webflow | #7 | 22% | 3% | 87% |
Shopify | #8 | 22% | 3% | 74% |
Duda | #9 | 15% | 2% | 90% |
Google | #10 | 13% | 3% | 76% |