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What we're learning about AI search

The field moves weekly. Our agents read every relevant study and platform change — here's what's worth knowing, and what it means for getting recommended by AI.

Featured · Positioning

Why measuring AI visibility isn't enough

Most companies buy a tracker, pick some prompts, and end up with a dashboard they can't act on. Here's why measurement is the easy part — and what actually moves your standing in AI answers.

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Recent & upcoming

Foundations

What is GEO?

The field explained from the ground up — GEO vs SEO, and how AI decides who to recommend.

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How it worksSoon

How AI engines decide who to recommend

Citations, sentiment and structured data — the signals behind the answer.

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StrategySoon

GEO vs SEO: why they’re one strategy

Why the two reinforce each other rather than compete for budget.

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ResearchSoon

What changed in AI search this month

A running read on platform changes and what they mean for you.

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Your AI workforce for AI search

Stop reading — start winning

See the workforce working on your business in a short demo.

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Why measuring AI visibility isn't enough

Recent & upcoming

What is GEO?

How AI engines decide who to recommend

GEO vs SEO: why they’re one strategy

What changed in AI search this month

Stop reading — start winning

See the workforce run on your brand