USA - Private Insurance Market Generative Engine Optimization (GEO) Report

Auto insurance Analysis

Nationwide logo - ranked #1 in Auto insurance visibility
Progressive logo - ranked #2 in Auto insurance visibility
State Farm logo - ranked #3 in Auto insurance visibility
Nationwide, Progressive, State Farm lead in Auto insurance segment visibility
...
Prompts Analyzed
5
Sub-Segments
2
LLMs

Detailed analysis for this segment.

Overall Ranking

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
Nationwide logo
Nationwide
#1
100%
14%
85%
Progressive logo
Progressive
#2
100%
13%
83%
State Farm logo
State Farm
#3
100%
12%
88%
GEICO logo
GEICO
#4
75%
11%
85%
Allstate logo
Allstate
#5
75%
10%
83%
Travelers logo
Travelers
#6
50%
6%
83%
Farmers Insurance logo
Farmers Insurance
#7
50%
4%
83%
American Family logo
American Family
#8
25%
4%
75%
Chubb logo
Chubb
#9
25%
3%
90%
Mercury Insurance logo
Mercury Insurance
#10
25%
3%
85%
USAA logo
USAA
#11
25%
3%
90%
Liberty Mutual logo
Liberty Mutual
#12
25%
3%
80%
Amica logo
Amica
#13
25%
2%
95%
Gabi logo
Gabi
#14
25%
2%
75%
Insurify logo
Insurify
#15
25%
2%
75%
QuoteWizard logo
QuoteWizard
#16
25%
2%
75%
Erie Insurance logo
Erie Insurance
#17
25%
1%
75%
Auto-Owners Insurance logo
Auto-Owners Insurance
#18
25%
1%
75%

The table below shows the domains and URLs most frequently cited by LLMs when generating responses about auto insurance. These sources indicate where AI systems most often draw information.

Top Source Domains

Model:
Rank
Domain
Name
Used
Percentage
Sub Pages
#1
Wikipedia
4
50%
4
#2
Forbes
11
50%
3
#3
Geico
2
50%
2
#4
Nationwide
2
50%
2
#5
Blog
1
25%
1
#6
Fbia
3
25%
1
#7
Tdi
1
25%
1
#8
Libertymutual
1
25%
1
#9
Progressive
2
25%
1
#10
Farmers
1
25%
1
#11
Investors
1
25%
1
#12
Compare
1
25%
1
#13
Benzinga
1
25%
1
#14
Autoinsurance
2
25%
1
#15
Vehicletradeus
2
25%
1

Access segment domain sources

Auto + catastrophe region

Auto + catastrophe region - Overall Rankings

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
Allstate logo
Allstate
#1
100%
25%
85%
State Farm logo
State Farm
#2
100%
13%
90%
Chubb logo
Chubb
#3
100%
13%
90%
Farmers Insurance logo
Farmers Insurance
#4
100%
13%
85%
Mercury Insurance logo
Mercury Insurance
#5
100%
13%
85%
Nationwide logo
Nationwide
#6
100%
13%
85%
Progressive logo
Progressive
#7
100%
13%
80%

Auto for bundling later

Auto for bundling later - Overall Rankings

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
GEICO logo
GEICO
#1
100%
20%
75%
State Farm logo
State Farm
#2
100%
15%
90%
USAA logo
USAA
#3
100%
10%
90%
Progressive logo
Progressive
#4
100%
10%
85%
Allstate logo
Allstate
#5
100%
10%
85%
Nationwide logo
Nationwide
#6
100%
10%
80%
Liberty Mutual logo
Liberty Mutual
#7
100%
10%
80%
Farmers Insurance logo
Farmers Insurance
#8
100%
5%
80%
Erie Insurance logo
Erie Insurance
#9
100%
5%
75%
Auto-Owners Insurance logo
Auto-Owners Insurance
#10
100%
5%
75%

Auto for families

Auto for families - Overall Rankings

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
Progressive logo
Progressive
#1
100%
23%
83%
GEICO logo
GEICO
#2
100%
15%
90%
State Farm logo
State Farm
#3
100%
15%
85%
Travelers logo
Travelers
#4
100%
15%
80%
American Family logo
American Family
#5
100%
15%
75%
Amica logo
Amica
#6
100%
8%
95%
Nationwide logo
Nationwide
#7
100%
8%
85%

Auto for safe drivers

Auto for safe drivers - Overall Rankings

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
Nationwide logo
Nationwide
#1
100%
27%
90%
GEICO logo
GEICO
#2
100%
7%
90%
Travelers logo
Travelers
#3
100%
7%
85%
Progressive logo
Progressive
#4
100%
7%
85%
State Farm logo
State Farm
#5
100%
7%
85%
Allstate logo
Allstate
#6
100%
7%
80%
Gabi logo
Gabi
#7
100%
7%
75%
Insurify logo
Insurify
#8
100%
7%
75%
QuoteWizard logo
QuoteWizard
#9
100%
7%
75%

Personal auto

Personal auto - Overall Rankings

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
GEICO logo
GEICO
#1
100%
18%
88%
Progressive logo
Progressive
#2
100%
17%
85%
Travelers logo
Travelers
#3
100%
13%
91%
State Farm logo
State Farm
#4
100%
7%
68%
Amica logo
Amica
#5
50%
8%
90%
NerdWallet logo
NerdWallet
#6
50%
6%
92%
Insurify logo
Insurify
#7
50%
3%
90%
USAA logo
USAA
#8
50%
3%
88%
Allstate logo
Allstate
#9
50%
3%
80%
Lemonade logo
Lemonade
#10
50%
3%
80%
COUNTRY Financial logo
COUNTRY Financial
#11
50%
1%
85%
Policygenius logo
Policygenius
#12
50%
1%
60%
The Zebra logo
The Zebra
#13
50%
1%
60%
Farmers Insurance logo
Farmers Insurance
#14
50%
1%
50%