UK Private Insurance Market Generative Engine Optimization (GEO) Report
Car Insurance Analysis
500
Prompts Analyzed
1
Sub-Segments
2
LLMs
The UK Car Insurance market is a cornerstone of the private insurance industry, mandated by law for all vehicle owners. It's a dynamic and highly competitive landscape, populated by a wide array of providers ranging from traditional insurers like Aviva and LV= to digital-first platforms and price comparison websites. Key drivers for consumers include competitive premiums, the breadth of coverage options, and the efficiency and fairness of the claims process. Insurers leverage sophisticated actuarial models to assess risk, considering factors such as driver age, experience, vehicle make and model, geographical location, and claims history. The market is continuously shaped by technological advancements, including telematics and ADAS, and evolving regulatory frameworks aimed at consumer protection and market stability. Adapting to these changes while maintaining profitability and customer satisfaction remains a primary challenge for industry players.
Overall Ranking
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 Aviva | #1 | 76% | 7% | 76% |
 LV= | #2 | 56% | 5% | 81% |
 Admiral | #3 | 52% | 5% | 78% |
 NFU Mutual | #4 | 48% | 6% | 86% |
 Saga | #5 | 48% | 4% | 84% |
 Direct Line | #6 | 48% | 4% | 72% |
 AXA | #7 | 36% | 3% | 74% |
 Hastings Direct | #8 | 36% | 3% | 68% |
 RAC | #9 | 24% | 2% | 66% |
 Churchill | #10 | 24% | 2% | 73% |
 The AA | #11 | 20% | 1% | 69% |
 Elephant | #12 | 12% | 1% | 78% |
 Allianz | #13 | 12% | 1% | 78% |
 Sterling Insurance | #14 | 12% | 1% | 77% |
 One Call Insurance | #15 | 12% | 1% | 77% |
 Be Wiser | #16 | 12% | 1% | 77% |
 Age Co | #17 | 12% | 1% | 57% |
 Ticker | #18 | 8% | 1% | 78% |
 By Miles | #19 | 8% | 1% | 90% |
 Marshmallow | #20 | 8% | 1% | 83% |
 Esure | #21 | 8% | 1% | 54% |
 Sheilas' Wheels | #22 | 8% | 0% | 70% |
 Go Girl | #23 | 8% | 0% | 63% |
 Tiger | #24 | 8% | 0% | 73% |
 Bobatoo | #25 | 8% | 0% | 55% |
 Insure Wiser | #26 | 8% | 0% | 80% |
 Insure2Drive | #27 | 8% | 0% | 63% |
 Finder | #28 | 8% | 0% | 55% |
 Endsleigh | #29 | 8% | 0% | 63% |
 Zego | #30 | 4% | 1% | 82% |
 John Lewis | #31 | 4% | 0% | 85% |
 Co-op | #32 | 4% | 0% | 50% |
 M&S Bank | #33 | 4% | 0% | 60% |
 Admiral Group | #34 | 4% | 0% | 80% |
 Performance Direct | #35 | 4% | 0% | 80% |
 The Insurance Factory | #36 | 4% | 0% | 75% |
 OneSure Insurance | #37 | 4% | 0% | 75% |
 Mustard | #38 | 4% | 0% | 70% |
 MoneySavingExpert | #39 | 4% | 0% | 80% |
 Acorn Insurance | #40 | 4% | 0% | 75% |
 NatWest | #41 | 4% | 0% | 70% |
 Peter Best Insurance | #42 | 4% | 0% | 85% |
 Devitt Insurance | #43 | 4% | 0% | 70% |
 Comparethemarket | #44 | 4% | 0% | 70% |
 Lloyds Bank | #45 | 4% | 0% | 60% |
 Marks & Spencer | #46 | 4% | 0% | 50% |
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about car insurance. These sources indicate where AI systems most often draw information.
Top Source Domains
Model:
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Which | 52 | 60% | 29 | |
#2 | Honestjohn | 22 | 28% | 9 | |
#3 | Comparethemarket | 14 | 28% | 8 | |
#4 | Aviva | 11 | 24% | 9 | |
#5 | Hellosafe | 28 | 20% | 10 | |
#6 | Moneysupermarket | 16 | 20% | 6 | |
#7 | Finder | 13 | 16% | 6 | |
#8 | Reddit | 5 | 16% | 5 | |
#9 | Confused | 9 | 16% | 5 | |
#10 | Wikipedia | 5 | 16% | 4 | |
#11 | Saga | 9 | 16% | 8 | |
#12 | Rac | 6 | 16% | 4 | |
#13 | Gocompare | 3 | 12% | 3 | |
#14 | Reviewcentre | 8 | 12% | 3 | |
#15 | Nimblefins | 10 | 12% | 3 |
Access segment domain sources
Top Source URLs
Model:
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#1 | Reviewcentre | 13 | 36% | |
#2 | Which | 11 | 28% | |
#3 | Honestjohn | 18 | 24% | |
#4 | Switcha | 6 | 24% | |
#5 | Which | 17 | 24% | |
#7 | Smartmoneypeople | 6 | 20% | |
#8 | Honestjohn | 6 | 20% | |
#9 | Forbes | 6 | 20% | |
#10 | Finder | 7 | 16% | |
#11 | Which | 5 | 16% | |
#12 | Simplyinvestasia | 4 | 16% | |
#13 | Switcha | 6 | 16% | |
#16 | Nimblefins | 8 | 12% | |
#18 | Which | 3 | 12% | |
#21 | Reviewcentre | 3 | 12% |
Access segment URL sources
Car Insurance
Third Party Only (TPO) is the most basic and legally required level of car insurance in the UK. It covers damage or injury caused to another person, their vehicle, or property if you are at fault in an accident. This policy does not provide any coverage for damage to your own vehicle, nor does it cover injuries to yourself. While often the cheapest option, it leaves the policyholder exposed to significant costs for their own vehicle repairs or replacement. It is typically chosen by drivers with older, lower-value cars or those seeking to minimize premium outlays.
Car Insurance - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Aviva | #1 | 76% | 7% | 76% |
LV= | #2 | 56% | 5% | 81% |
Admiral | #3 | 52% | 5% | 78% |
NFU Mutual | #4 | 48% | 6% | 86% |
Saga | #5 | 48% | 4% | 84% |
Direct Line | #6 | 48% | 4% | 72% |
AXA | #7 | 36% | 3% | 74% |
Hastings Direct | #8 | 36% | 3% | 68% |
RAC | #9 | 24% | 2% | 66% |
Churchill | #10 | 24% | 2% | 73% |
The AA | #11 | 20% | 1% | 69% |
Elephant | #12 | 12% | 1% | 78% |
Allianz | #13 | 12% | 1% | 78% |
Sterling Insurance | #14 | 12% | 1% | 77% |
One Call Insurance | #15 | 12% | 1% | 77% |
Be Wiser | #16 | 12% | 1% | 77% |
Age Co | #17 | 12% | 1% | 57% |
Ticker | #18 | 8% | 1% | 78% |
By Miles | #19 | 8% | 1% | 90% |
Marshmallow | #20 | 8% | 1% | 83% |
Esure | #21 | 8% | 1% | 54% |
Sheilas' Wheels | #22 | 8% | 0% | 70% |
Go Girl | #23 | 8% | 0% | 63% |
Tiger | #24 | 8% | 0% | 73% |
Bobatoo | #25 | 8% | 0% | 55% |
Insure Wiser | #26 | 8% | 0% | 80% |
Insure2Drive | #27 | 8% | 0% | 63% |
Finder | #28 | 8% | 0% | 55% |
Endsleigh | #29 | 8% | 0% | 63% |
Zego | #30 | 4% | 1% | 82% |
John Lewis | #31 | 4% | 0% | 85% |
Co-op | #32 | 4% | 0% | 50% |
M&S Bank | #33 | 4% | 0% | 60% |
Admiral Group | #34 | 4% | 0% | 80% |
Performance Direct | #35 | 4% | 0% | 80% |
The Insurance Factory | #36 | 4% | 0% | 75% |
OneSure Insurance | #37 | 4% | 0% | 75% |
Mustard | #38 | 4% | 0% | 70% |
MoneySavingExpert | #39 | 4% | 0% | 80% |
Acorn Insurance | #40 | 4% | 0% | 75% |
NatWest | #41 | 4% | 0% | 70% |
Peter Best Insurance | #42 | 4% | 0% | 85% |
Devitt Insurance | #43 | 4% | 0% | 70% |
Comparethemarket | #44 | 4% | 0% | 70% |
Lloyds Bank | #45 | 4% | 0% | 60% |
Marks & Spencer | #46 | 4% | 0% | 50% |