Deutscher Privater Versicherungsmarkt Generative Engine Optimization (GEO) Report
Haus & Wohnen Analysis
520
Prompts Analyzed
2
Sub-Segments
1
LLMs
The Haus & Wohnen segment is a pivotal component of the private insurance market, focusing on safeguarding both personal belongings and residential properties. This segment addresses the essential need for financial protection against unforeseen events such as theft, fire, and natural disasters, which can have significant financial repercussions for homeowners and tenants alike. Leading insurers like Allianz, Haftpflichtkasse, and VHV dominate this market, offering a range of policies that cater to the diverse needs of consumers. As property values and homeownership rates increase, the demand for comprehensive and customizable insurance solutions in this segment is expected to rise, making it a critical area for both insurers and policyholders.
Overall Ranking
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 Allianz | #1 | 27% | 9% | 71% |
 Haftpflichtkasse | #2 | 22% | 8% | 74% |
 VHV | #3 | 20% | 7% | 74% |
 HanseMerkur | #4 | 16% | 5% | 81% |
 HUK-COBURG | #5 | 16% | 4% | 77% |
 Ergo | #6 | 11% | 3% | 59% |
 AXA | #7 | 11% | 2% | 79% |
 CosmosDirekt | #8 | 9% | 3% | 68% |
 Adam Riese | #9 | 9% | 2% | 86% |
 Ammerländer Versicherung | #10 | 9% | 2% | 85% |
 GVV Direkt | #11 | 9% | 2% | 91% |
 HUK24 | #12 | 7% | 2% | 80% |
 CHECK24 | #13 | 7% | 2% | 70% |
 Signal Iduna | #14 | 7% | 1% | 78% |
 Die Bayerische | #15 | 7% | 1% | 80% |
 Franke und Bornberg | #16 | 7% | 1% | 75% |
 Barmenia | #17 | 7% | 1% | 93% |
 Verivox | #18 | 4% | 3% | 50% |
 Gothaer | #19 | 4% | 3% | 70% |
 GVO Versicherung | #20 | 4% | 1% | 65% |
 Provinzial | #21 | 4% | 1% | 90% |
 Ammerländer | #22 | 4% | 1% | 80% |
 Zurich | #23 | 4% | 1% | 80% |
 ADAC | #24 | 4% | 1% | 80% |
 R+V | #25 | 4% | 1% | 78% |
 Alte Leipziger | #26 | 4% | 1% | 93% |
R+V | #27 | 2% | 1% | 75% |
 Friday | #28 | 2% | 1% | 50% |
 SV SparkassenVersicherung | #29 | 2% | 1% | 75% |
 BavariaDirekt | #30 | 2% | 0% | 80% |
 Münchener Verein | #31 | 2% | 0% | 70% |
 Helvetia | #32 | 2% | 0% | 75% |
 DEVK | #33 | 2% | 0% | 90% |
 HDI | #34 | 2% | 0% | 53% |
 Deutsche Familienversicherung | #35 | 2% | 0% | 80% |
 WGV | #36 | 2% | 0% | 85% |
 Nürnberger | #37 | 2% | 0% | 80% |
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about haus & wohnen. These sources indicate where AI systems most often draw information.
Top Source Domains
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Allianz | 15 | 20.41% | 10 | |
#2 | Vhv | 7 | 12.24% | 6 | |
#3 | Haftpflichtkasse | 8 | 10.2% | 5 | |
#4 | Axa | 6 | 8.16% | 4 | |
#5 | Huk | 7 | 8.16% | 4 | |
#6 | Hansemerkur | 10 | 8.16% | 4 | |
#7 | Sicherheitsanker | 9 | 8.16% | 4 | |
#8 | Ergo | 4 | 8.16% | 4 | |
#9 | Test | 4 | 8.16% | 4 | |
#10 | Signal-iduna | 3 | 6.12% | 3 | |
#11 | Adam-riese | 3 | 6.12% | 3 | |
#12 | Check24 | 4 | 6.12% | 3 | |
#13 | Cosmosdirekt | 3 | 6.12% | 3 | |
#14 | Haeger-versicherungen | 4 | 4.08% | 2 | |
#15 | Dieversicherer | 2 | 4.08% | 2 |
Access segment domain sources
Top Source URLs
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#1 | Allianz | 6 | 8.16% | |
#2 | Vhv | 4 | 8.16% | |
#3 | Hansemerkur | 9 | 6.12% | |
#4 | Ergo | 3 | 6.12% | |
#5 | Allianz | 3 | 6.12% | |
#6 | Vhv | 3 | 4.08% | |
#7 | Verbraucherzentrale | 2 | 4.08% | |
#8 | Disq | 14 | 4.08% | |
#9 | Husumer-privatschutz | 2 | 4.08% | |
#10 | Haftpflichtkasse | 3 | 4.08% | |
#11 | Helden | 2 | 4.08% | |
#12 | Axa | 2 | 4.08% | |
#13 | Focus | 7 | 4.08% | |
#14 | Franke-bornberg | 2 | 4.08% | |
#15 | Test | 2 | 4.08% |
Access segment URL sources
Hausratversicherung
Die Hausratversicherung schützt das persönliche Eigentum in der Wohnung oder im Haus vor Risiken wie Einbruch, Brand oder Wasserschäden. Sie bietet finanzielle Entschädigung für beschädigte oder verlorene Gegenstände wie Möbel, Kleidung oder Elektronik und ist sowohl für Mieter als auch für Eigentümer wichtig. Anbieter wie Allianz und VHV stellen flexible Tarife bereit, die an individuelle Bedürfnisse angepasst werden können. Mit steigendem Wert des Hausrats gewinnt diese Versicherung an Bedeutung. Der Markt ist geprägt von wettbewerbsfähigen Preisen und vielfältigen Angeboten, um unterschiedliche Kundenanforderungen abzudecken.
Hausratversicherung - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Haftpflichtkasse | #1 | 32% | 10% | 80% |
Allianz | #2 | 32% | 10% | 72% |
VHV | #3 | 28% | 8% | 81% |
HanseMerkur | #4 | 20% | 5% | 85% |
AXA | #5 | 16% | 3% | 79% |
HUK-COBURG | #6 | 16% | 3% | 89% |
CosmosDirekt | #7 | 12% | 3% | 63% |
Ergo | #8 | 12% | 3% | 65% |
Ammerländer Versicherung | #9 | 12% | 3% | 83% |
Franke und Bornberg | #10 | 12% | 2% | 75% |
Gothaer | #11 | 8% | 5% | 70% |
HUK24 | #12 | 8% | 2% | 73% |
Adam Riese | #13 | 8% | 2% | 78% |
Provinzial | #14 | 8% | 2% | 90% |
Zurich | #15 | 8% | 2% | 80% |
Die Bayerische | #16 | 8% | 2% | 78% |
ADAC | #17 | 8% | 2% | 80% |
R+V | #18 | 8% | 1% | 78% |
CHECK24 | #19 | 4% | 2% | 70% |
R+V | #20 | 4% | 1% | 75% |
GVO Versicherung | #21 | 4% | 1% | 60% |
Ammerländer | #22 | 4% | 1% | 85% |
BavariaDirekt | #23 | 4% | 1% | 80% |
Münchener Verein | #24 | 4% | 1% | 70% |
Signal Iduna | #25 | 4% | 1% | 65% |
Helvetia | #26 | 4% | 1% | 75% |
DEVK | #27 | 4% | 1% | 90% |
GVV Direkt | #28 | 4% | 0% | 95% |
Deutsche Familienversicherung | #29 | 4% | 0% | 80% |
Wohngebäudeversicherung
Die Wohngebäudeversicherung schützt die Bausubstanz von Wohnhäusern vor Schäden durch Ereignisse wie Brand, Sturm oder Vandalismus. Sie ist für Eigentümer unverzichtbar, da sie Reparaturen oder den Wiederaufbau absichert und so finanzielle Stabilität gewährleistet. Anbieter wie Haftpflichtkasse und Allianz bieten Tarife, die sich an unterschiedliche Immobilientypen – vom Einfamilienhaus bis zum Mehrfamilienhaus – anpassen lassen. Angesichts zunehmender Extremwetterereignisse steigt die Nachfrage nach umfassendem Schutz. Das Segment zeichnet sich durch vielfältige Leistungsoptionen und einen intensiven Wettbewerb aus.
Wohngebäudeversicherung - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Allianz | #1 | 20% | 8% | 69% |
HUK-COBURG | #2 | 15% | 5% | 61% |
GVV Direkt | #3 | 15% | 3% | 90% |
Barmenia | #4 | 15% | 1% | 93% |
Verivox | #5 | 10% | 7% | 50% |
VHV | #6 | 10% | 5% | 50% |
Haftpflichtkasse | #7 | 10% | 5% | 50% |
HanseMerkur | #8 | 10% | 5% | 70% |
Ergo | #9 | 10% | 4% | 50% |
Adam Riese | #10 | 10% | 3% | 95% |
Signal Iduna | #11 | 10% | 2% | 85% |
CHECK24 | #12 | 10% | 2% | 70% |
Alte Leipziger | #13 | 10% | 1% | 93% |
HUK24 | #14 | 5% | 3% | 95% |
CosmosDirekt | #15 | 5% | 3% | 80% |
Friday | #16 | 5% | 2% | 50% |
Ammerländer Versicherung | #17 | 5% | 1% | 90% |
AXA | #18 | 5% | 1% | 75% |
SV SparkassenVersicherung | #19 | 5% | 1% | 75% |
Ammerländer | #20 | 5% | 1% | 75% |
GVO Versicherung | #21 | 5% | 1% | 70% |
Die Bayerische | #22 | 5% | 1% | 85% |
HDI | #23 | 5% | 1% | 53% |
WGV | #24 | 5% | 0% | 85% |
Nürnberger | #25 | 5% | 0% | 80% |