New Zealand SEO Agency Market Generative Engine Optimization (GEO) Report

Local & City SEO Analysis

Google logo - ranked #1 in Local & City SEO visibility
Pure SEO logo - ranked #2 in Local & City SEO visibility
First Page logo - ranked #3 in Local & City SEO visibility
Google, Pure SEO, First Page lead in Local & City SEO segment visibility
400
Prompts Analyzed
1
Sub-Segments
4
LLMs
The Local & City SEO segment within the New Zealand SEO Agency Market is dedicated to enhancing the online visibility of businesses targeting specific geographic locations. This critical segment focuses on optimizing for local search results, including Google's prominent local pack and map listings, which are vital for attracting customers within a defined radius. Agencies operating here employ a range of specialized tactics, such as meticulous Google My Business profile optimization, strategic local keyword integration, and robust local citation building across relevant directories. The objective is to ensure that when potential customers in Auckland, Wellington, Christchurch, or other major New Zealand cities search for products or services, local businesses are prominently displayed. This segment is characterized by its emphasis on driving foot traffic, generating local leads, and building community-level brand recognition. It caters to a diverse clientele, from small independent retailers to multi-location enterprises, all seeking to dominate their local search landscape against competitors like Pure SEO and The Web Guys.

Overall Ranking

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
Google logo
Google
#1
89%
21%
74%
Pure SEO logo
Pure SEO
#2
67%
8%
88%
First Page logo
First Page
#3
56%
6%
82%
Fabric Digital logo
Fabric Digital
#4
44%
4%
81%
Local Clicks logo
Local Clicks
#5
33%
4%
83%
Semrush logo
Semrush
#6
33%
3%
73%
Firefly Digital logo
Firefly Digital
#7
22%
2%
80%
Search Republic logo
Search Republic
#8
22%
2%
85%
Rushton Marketing logo
Rushton Marketing
#9
22%
1%
75%
Creative Studio NZ logo
Creative Studio NZ
#10
22%
1%
73%
Onepost logo
Onepost
#11
22%
1%
65%
Rhino Rank logo
Rhino Rank
#12
22%
1%
75%
Webzilla Digital Marketing logo
Webzilla Digital Marketing
#13
22%
1%
78%
Jelly Digital logo
Jelly Digital
#14
11%
3%
90%
Aro Digital logo
Aro Digital
#15
11%
1%
90%
Good Oil Marketing logo
Good Oil Marketing
#16
11%
1%
90%
Aztera logo
Aztera
#17
11%
1%
85%
Digital Pie Marketing Agency logo
Digital Pie Marketing Agency
#18
11%
1%
85%
Digitella Marketing logo
Digitella Marketing
#19
11%
1%
80%
Somar Digital logo
Somar Digital
#20
11%
1%
80%
Ripple Effect logo
Ripple Effect
#21
11%
1%
80%
Enquire Marketing logo
Enquire Marketing
#22
11%
1%
80%
Alexanders Digital Marketing logo
Alexanders Digital Marketing
#23
11%
1%
90%
Premium SEO NZ logo
Premium SEO NZ
#24
11%
1%
90%
Zib Digital logo
Zib Digital
#25
11%
1%
80%
Catalyst Digital logo
Catalyst Digital
#26
11%
1%
85%
Team Empathy logo
Team Empathy
#27
11%
1%
85%
Adhesion logo
Adhesion
#28
11%
1%
80%
Webtane logo
Webtane
#29
11%
1%
80%
The Web Guys logo
The Web Guys
#30
11%
1%
85%
Kickstart Digital logo
Kickstart Digital
#31
11%
1%
85%
Clutch logo
Clutch
#32
11%
1%
80%
Kia Ora Digital logo
Kia Ora Digital
#33
11%
1%
90%
Catchie logo
Catchie
#34
11%
1%
80%
Authentic Digital logo
Authentic Digital
#35
11%
1%
80%
MarketingFirst logo
MarketingFirst
#36
11%
1%
85%
Likeable Lab logo
Likeable Lab
#37
11%
1%
75%
Attraction Studio logo
Attraction Studio
#38
11%
1%
70%
Empire9 logo
Empire9
#39
11%
1%
70%
Digital Simple logo
Digital Simple
#40
11%
1%
70%
Innovate Digital logo
Innovate Digital
#41
11%
1%
70%
Local Falcon logo
Local Falcon
#42
11%
1%
70%
Elliott SEO logo
Elliott SEO
#43
11%
1%
80%
Web Antler logo
Web Antler
#44
11%
1%
75%
SIXGUN logo
SIXGUN
#45
11%
1%
75%
The Optimisers logo
The Optimisers
#46
11%
0%
70%

The table below shows the domains and URLs most frequently cited by LLMs when generating responses about local & city seo. These sources indicate where AI systems most often draw information.

Top Source Domains

Model:
Rank
Domain
Name
Used
Percentage
Sub Pages
#1
Agencies
8
33.33%
4
#2
Topseos
5
22.22%
3
#3
Reddit
3
22.22%
2
#4
Firstpage
2
22.22%
2
#5
Onepost
2
22.22%
2
#6
Fabricdigital
2
22.22%
2
#7
Clutch
2
11.11%
1
#8
Aztera
2
11.11%
2
#9
Top5
1
11.11%
1
#10
Found
1
11.11%
1
#11
Rippleeffect
1
11.11%
1
#12
Techradar
1
11.11%
1
#13
Themanifest
2
11.11%
1
#14
Adhesion
1
11.11%
1
#15
Catalystdigital
1
11.11%
1

Access segment domain sources

Top Source URLs

Model:

Local & City SEO

The Local & City SEO sub-segment is the core of this market, concentrating on strategies designed to elevate a business's ranking in geographically specific search results. This includes optimizing for Google's local pack, Google Maps, and other location-based search functionalities. Key activities involve comprehensive Google My Business profile management, local keyword research and implementation, building high-quality local citations, and managing online reviews and ratings. The goal is to ensure businesses are discoverable by local consumers actively searching for products or services in their immediate vicinity, thereby driving both online inquiries and physical store visits. This sub-segment is crucial for any business with a physical presence or a service area within New Zealand's major cities, aiming to convert local search intent into tangible customer engagement.

Local & City SEO - Overall Rankings

Model:
Brand
Ranking
Visibility
Share of Voice
Sentiment
Google logo
Google
#1
89%
21%
74%
Pure SEO logo
Pure SEO
#2
67%
8%
88%
First Page logo
First Page
#3
56%
6%
82%
Fabric Digital logo
Fabric Digital
#4
44%
4%
81%
Local Clicks logo
Local Clicks
#5
33%
4%
83%
Semrush logo
Semrush
#6
33%
3%
73%
Firefly Digital logo
Firefly Digital
#7
22%
2%
80%
Search Republic logo
Search Republic
#8
22%
2%
85%
Rushton Marketing logo
Rushton Marketing
#9
22%
1%
75%
Creative Studio NZ logo
Creative Studio NZ
#10
22%
1%
73%
Onepost logo
Onepost
#11
22%
1%
65%
Rhino Rank logo
Rhino Rank
#12
22%
1%
75%
Webzilla Digital Marketing logo
Webzilla Digital Marketing
#13
22%
1%
78%
Jelly Digital logo
Jelly Digital
#14
11%
3%
90%
Aro Digital logo
Aro Digital
#15
11%
1%
90%
Good Oil Marketing logo
Good Oil Marketing
#16
11%
1%
90%
Aztera logo
Aztera
#17
11%
1%
85%
Digital Pie Marketing Agency logo
Digital Pie Marketing Agency
#18
11%
1%
85%
Digitella Marketing logo
Digitella Marketing
#19
11%
1%
80%
Somar Digital logo
Somar Digital
#20
11%
1%
80%
Ripple Effect logo
Ripple Effect
#21
11%
1%
80%
Enquire Marketing logo
Enquire Marketing
#22
11%
1%
80%
Alexanders Digital Marketing logo
Alexanders Digital Marketing
#23
11%
1%
90%
Premium SEO NZ logo
Premium SEO NZ
#24
11%
1%
90%
Zib Digital logo
Zib Digital
#25
11%
1%
80%
Catalyst Digital logo
Catalyst Digital
#26
11%
1%
85%
Team Empathy logo
Team Empathy
#27
11%
1%
85%
Adhesion logo
Adhesion
#28
11%
1%
80%
Webtane logo
Webtane
#29
11%
1%
80%
The Web Guys logo
The Web Guys
#30
11%
1%
85%
Kickstart Digital logo
Kickstart Digital
#31
11%
1%
85%
Clutch logo
Clutch
#32
11%
1%
80%
Kia Ora Digital logo
Kia Ora Digital
#33
11%
1%
90%
Catchie logo
Catchie
#34
11%
1%
80%
Authentic Digital logo
Authentic Digital
#35
11%
1%
80%
MarketingFirst logo
MarketingFirst
#36
11%
1%
85%
Likeable Lab logo
Likeable Lab
#37
11%
1%
75%
Attraction Studio logo
Attraction Studio
#38
11%
1%
70%
Empire9 logo
Empire9
#39
11%
1%
70%
Digital Simple logo
Digital Simple
#40
11%
1%
70%
Innovate Digital logo
Innovate Digital
#41
11%
1%
70%
Local Falcon logo
Local Falcon
#42
11%
1%
70%
Elliott SEO logo
Elliott SEO
#43
11%
1%
80%
Web Antler logo
Web Antler
#44
11%
1%
75%
SIXGUN logo
SIXGUN
#45
11%
1%
75%
The Optimisers logo
The Optimisers
#46
11%
0%
70%