Mattress Manufacturer Generative Engine Optimization (GEO) Report
Online- & Nischenmatratzen Analysis
1,380
Prompts Analyzed
3
Sub-Segments
2
LLMs
The Online- & Nischenmatratzen segment represents a transformative force in the mattress industry, focusing on direct-to-consumer sales through online platforms. This approach allows manufacturers to bypass traditional retail channels, offering consumers specialized products tailored to specific needs or preferences. The segment is marked by rapid innovation in materials and distribution methods, with brands like Ravensberger, Emma, and Bett1 leading the charge. These companies utilize digital marketing strategies and streamlined logistics to efficiently reach a broad audience, often disrupting established market norms. The segment's dynamic nature fosters a competitive environment where consumer demands drive continuous evolution.
Overall Ranking
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 Ravensberger | #1 | 36% | 9% | 84% |
 Bett1 | #2 | 21% | 8% | 85% |
 Emma | #3 | 21% | 6% | 86% |
 Paradies | #4 | 16% | 5% | 90% |
 Träumeland | #5 | 15% | 4% | 83% |
 Allnatura | #6 | 12% | 4% | 81% |
 Sun Garden | #7 | 9% | 3% | 85% |
 Hn8 | #8 | 9% | 2% | 83% |
 Beco | #9 | 9% | 2% | 79% |
 Julius Zöllner | #10 | 9% | 2% | 84% |
 LaModula | #11 | 7% | 3% | 90% |
 Una Organic | #12 | 7% | 2% | 93% |
 BeLaMa | #13 | 7% | 2% | 73% |
 Alvi | #14 | 6% | 2% | 78% |
 Elastica | #15 | 6% | 1% | 87% |
 Badenia Bettcomfort | #16 | 6% | 1% | 81% |
 Tuur | #17 | 4% | 2% | 83% |
 Betten-ABC | #18 | 4% | 2% | 68% |
 AM Qualitätsmatratzen | #19 | 4% | 1% | 81% |
 Tempur | #20 | 4% | 1% | 86% |
See all segment rankings
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about online- & nischenmatratzen. These sources indicate where AI systems most often draw information.
Top Source Domains
Model:
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Ravensberger-matratzen | 26 | 18.84% | 14 | |
#2 | Amazon | 15 | 10.14% | 10 | |
#3 | Bett1 | 15 | 10.14% | 7 | |
#4 | Emma-matratze | 11 | 8.7% | 6 | |
#5 | Allnatura | 9 | 8.7% | 6 | |
#6 | Lamodula | 9 | 8.7% | 6 | |
#7 | Una-organic | 7 | 7.25% | 5 | |
#8 | Betten-direct | 9 | 7.25% | 5 | |
#9 | Belama | 6 | 7.25% | 5 | |
#10 | Eltern | 11 | 7.25% | 6 | |
#11 | Paradies | 12 | 7.25% | 5 | |
#12 | Elastica-sleep | 5 | 5.8% | 4 | |
#13 | Familie | 14 | 5.8% | 4 | |
#14 | Schlafgurus | 8 | 4.35% | 3 | |
#15 | De | 5 | 4.35% | 4 |
Access segment domain sources
Top Source URLs
Model:
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#1 | Eltern | 5 | 5.8% | |
#2 | Bett1 | 9 | 4.35% | |
#3 | Chip | 6 | 2.9% | |
#4 | Familie | 8 | 2.9% | |
#5 | Ravensberger-matratzen | 7 | 2.9% | |
#6 | Ravensberger-matratzen | 5 | 2.9% | |
#7 | Una-organic | 2 | 2.9% | |
#8 | Emma-matratze | 2 | 2.9% | |
#9 | Allnatura | 2 | 2.9% | |
#10 | Mister-sandman | 2 | 2.9% | |
#11 | Baumberger | 2 | 2.9% | |
#12 | Meos | 3 | 2.9% | |
#13 | Ravensberger-matratzen | 2 | 2.9% | |
#14 | Familie | 6 | 2.9% | |
#15 | Eltern | 6 | 2.9% |
Access segment URL sources
Kindermatratzen
Kindermatratzen are specifically designed to meet the unique needs of children, emphasizing safety, comfort, and support. These mattresses often feature materials that are free from harmful chemicals, ensuring a safe sleeping environment for young users. The design typically includes features like reinforced edges and breathable fabrics to enhance durability and comfort. This sub-segment caters to parents seeking high-quality, child-friendly options, often leveraging online sales channels to provide detailed product information and convenient purchasing. Brands in this space prioritize innovation in materials and design to address the evolving needs of growing children.
Kindermatratzen - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Paradies | #1 | 48% | 13% | 90% |
Träumeland | #2 | 43% | 12% | 83% |
Ravensberger | #3 | 26% | 7% | 90% |
Julius Zöllner | #4 | 26% | 5% | 84% |
Alvi | #5 | 17% | 7% | 78% |
Betten-ABC | #6 | 13% | 5% | 68% |
Beco | #7 | 13% | 4% | 80% |
Sun Garden | #8 | 9% | 5% | 88% |
Una Organic | #9 | 9% | 2% | 97% |
 Traumnacht | #10 | 9% | 2% | 83% |
Latexmatratzen
Latexmatratzen are designed for consumers seeking natural and hypoallergenic sleeping solutions. These mattresses are crafted from natural latex, providing a resilient and supportive sleep surface that conforms to the body. They are particularly appealing to health-conscious individuals and those with allergies, as latex is naturally resistant to dust mites and mold. The segment is characterized by a focus on sustainability, with many brands emphasizing eco-friendly production processes. Leading brands in this sub-segment leverage online platforms to reach niche markets, offering customizable options to cater to individual preferences.
Latexmatratzen - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Ravensberger | #1 | 55% | 13% | 83% |
Allnatura | #2 | 32% | 13% | 79% |
BeLaMa | #3 | 23% | 6% | 73% |
LaModula | #4 | 18% | 6% | 90% |
Bett1 | #5 | 9% | 4% | 80% |
 Werkmeister | #6 | 9% | 3% | 93% |
 MatraMAXX | #7 | 9% | 2% | 70% |
Una Organic | #8 | 9% | 1% | 88% |
 Dormiente | #9 | 9% | 1% | 88% |
Traumnacht | #10 | 5% | 2% | 85% |
'One-Fits-All' Matratzen (Bed-in-a-Box)
'One-Fits-All' Matratzen, commonly known as Bed-in-a-Box, offer a versatile solution designed to suit a wide range of sleepers. These mattresses are compressed and shipped in compact boxes, making delivery and setup convenient for consumers. The concept appeals to a broad audience by simplifying the purchasing process and eliminating the need for in-store trials. This sub-segment is characterized by competitive pricing and innovative marketing strategies, often highlighting the convenience and adaptability of the product. Brands in this category focus on creating a balanced sleep experience that accommodates various preferences and sleeping positions.
'One-Fits-All' Matratzen (Bed-in-a-Box) - Overall Rankings
Model:
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Bett1 | #1 | 50% | 19% | 85% |
Emma | #2 | 50% | 15% | 85% |
Ravensberger | #3 | 27% | 7% | 81% |
Hn8 | #4 | 23% | 7% | 82% |
Tuur | #5 | 14% | 6% | 83% |
Tempur | #6 | 14% | 4% | 86% |
Sun Garden | #7 | 14% | 3% | 83% |
Badenia Bettcomfort | #8 | 14% | 2% | 81% |
Beco | #9 | 14% | 2% | 78% |
 Weltbett | #10 | 9% | 3% | 88% |