Finland Life Insurance Market Generative Engine Optimization (GEO) Report
Motor & Mobility Analysis
750
Prompts Analyzed
5
Sub-Segments
1
LLMs
The Motor & Mobility segment in the Australian private insurance market is a dynamic and highly competitive sector, crucial for vehicle owners seeking protection against various risks. It covers a spectrum of insurance products, from extensive vehicle damage to third-party liabilities. Consumer behavior in this segment is heavily influenced by price sensitivity, brand reputation, and the perceived value of coverage options. Digital channels play an increasingly vital role in policy acquisition and claims management, with insurers leveraging online platforms for quotes and service. Key competitive characteristics include aggressive marketing, product differentiation, and a focus on customer loyalty programs. Major players like Youi, NRMA, and Budget Direct dominate the landscape, constantly vying for market share through competitive pricing and tailored offerings. Regulatory changes, such as those impacting CTP, also significantly shape the market. The segment is evolving with the rise of electric vehicles and autonomous driving technologies, prompting insurers to adapt their risk models and product portfolios.
Overall Ranking
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 Youi | #1 | 85% | 9% | 77% |
 NRMA | #2 | 75% | 8% | 71% |
 Budget Direct | #3 | 62% | 6% | 80% |
 QBE | #4 | 60% | 6% | 66% |
 AAMI | #5 | 59% | 5% | 64% |
 GIO | #6 | 40% | 3% | 66% |
 RACQ | #7 | 38% | 3% | 75% |
 Allianz | #8 | 37% | 4% | 66% |
 Canstar | #9 | 33% | 3% | 64% |
 Suncorp | #10 | 30% | 3% | 66% |
 RACV | #11 | 29% | 2% | 68% |
 RAA | #12 | 27% | 2% | 81% |
 Finder | #13 | 26% | 3% | 59% |
 Shannons | #14 | 23% | 3% | 87% |
 National Cover | #15 | 21% | 4% | 58% |
 CGU | #16 | 15% | 1% | 79% |
 ING | #17 | 15% | 1% | 72% |
 Mozo | #18 | 15% | 1% | 65% |
 Woolworths | #19 | 12% | 1% | 68% |
 Coles | #20 | 10% | 0% | 65% |
 Savvy | #21 | 8% | 1% | 58% |
 ROLLiN' | #22 | 8% | 0% | 85% |
 iSelect | #23 | 8% | 0% | 63% |
 Compare the Market | #24 | 8% | 0% | 68% |
 APIA | #25 | 8% | 0% | 70% |
 TrueCover | #26 | 7% | 1% | 79% |
 Qantas | #27 | 5% | 1% | 76% |
 Insurance Australia Group | #28 | 5% | 0% | 45% |
 RACT | #29 | 5% | 0% | 81% |
 Hollard | #30 | 4% | 0% | 47% |
 Kogan | #31 | 4% | 0% | 73% |
 Everyday Insurance | #32 | 4% | 0% | 40% |
 Huddle | #33 | 3% | 0% | 65% |
 ANZ | #34 | 3% | 0% | 50% |
 BankSA | #35 | 3% | 0% | 78% |
 Bank of Melbourne | #36 | 3% | 0% | 78% |
 Hellosafe | #37 | 1% | 0% | 80% |
 Police Credit Union | #38 | 1% | 0% | 70% |
 COTA | #39 | 1% | 0% | 70% |
 Real Insurance | #40 | 1% | 0% | 60% |
 Westpac | #41 | 1% | 0% | 85% |
 St.George | #42 | 1% | 0% | 80% |
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about motor & mobility. These sources indicate where AI systems most often draw information.
Top Source Domains
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Finder | 176 | 49.32% | 53 | |
#2 | Forbes | 112 | 39.73% | 31 | |
#3 | Canstar | 121 | 36.99% | 67 | |
#4 | Nationalcover | 156 | 34.25% | 67 | |
#5 | Choice | 117 | 34.25% | 44 | |
#6 | Youi | 35 | 30.14% | 31 | |
#7 | Nrma | 32 | 28.77% | 29 | |
#8 | Reddit | 28 | 24.66% | 25 | |
#9 | Productreview | 53 | 23.29% | 46 | |
#10 | Mozo | 51 | 21.92% | 29 | |
#11 | Budgetdirect | 25 | 19.18% | 21 | |
#12 | Allianz | 20 | 17.81% | 17 | |
#13 | Qbe | 26 | 17.81% | 21 | |
#14 | Aami | 20 | 16.44% | 18 | |
#15 | Racv | 14 | 12.33% | 14 |
Access segment domain sources
Top Source URLs
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#1 | Choice | 57 | 39.19% | |
#2 | Nationalcover | 38 | 36.49% | |
#3 | Ourinsuranceworld | 20 | 27.03% | |
#4 | Ourinsuranceworld | 20 | 27.03% | |
#5 | Forbes | 47 | 27.03% | |
#6 | Nationalcover | 18 | 24.32% | |
#7 | Canstar | 30 | 22.97% | |
#8 | Nationalcover | 30 | 22.97% | |
#9 | Forbes | 21 | 21.62% | |
#10 | Nationalcover | 20 | 20.27% | |
#11 | Nationalcover | 16 | 18.92% | |
#12 | Finder | 31 | 18.92% | |
#13 | Moneysmart | 19 | 16.22% | |
#14 | Forbes | 40 | 16.22% | |
#15 | Finder | 19 | 16.22% |
Access segment URL sources
Comprehensive car
Comprehensive car insurance is the most extensive form of motor vehicle cover available in Australia, providing financial protection against a wide array of risks. It typically covers damage to the insured's own vehicle from accidents, fire, theft, vandalism, and natural events like hail or flood. Additionally, it includes liability coverage for damage caused to other people's property or vehicles. This product is highly sought after by owners of newer or more valuable vehicles, as it mitigates significant financial loss. Insurers differentiate offerings through features like new car replacement, hire car options, and roadside assistance, catering to diverse consumer needs and preferences.
Comprehensive car - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Youi | #1 | 86% | 7% | 89% |
Budget Direct | #2 | 86% | 6% | 87% |
RACQ | #3 | 71% | 6% | 77% |
RAA | #4 | 64% | 6% | 82% |
NRMA | #5 | 64% | 5% | 84% |
Canstar | #6 | 57% | 6% | 66% |
RACV | #7 | 57% | 5% | 78% |
AAMI | #8 | 43% | 3% | 73% |
National Cover | #9 | 36% | 9% | 62% |
Allianz | #10 | 36% | 4% | 84% |
ING | #11 | 36% | 2% | 76% |
Mozo | #12 | 29% | 2% | 73% |
ROLLiN' | #13 | 29% | 2% | 85% |
Finder | #14 | 29% | 2% | 63% |
QBE | #15 | 29% | 2% | 73% |
RACT | #16 | 29% | 2% | 81% |
GIO | #17 | 29% | 1% | 80% |
APIA | #18 | 29% | 1% | 68% |
Coles | #19 | 21% | 1% | 65% |
Shannons | #20 | 21% | 1% | 85% |
Suncorp | #21 | 14% | 2% | 65% |
Savvy | #22 | 14% | 0% | 55% |
Woolworths | #23 | 14% | 0% | 60% |
Hellosafe | #24 | 7% | 1% | 80% |
Huddle | #25 | 7% | 1% | 70% |
Hollard | #26 | 7% | 1% | 30% |
TrueCover | #27 | 7% | 0% | 80% |
Qantas | #28 | 7% | 0% | 70% |
iSelect | #29 | 7% | 0% | 70% |
Kogan | #30 | 7% | 0% | 75% |
BankSA | #31 | 7% | 0% | 75% |
Bank of Melbourne | #32 | 7% | 0% | 75% |
Everyday Insurance | #33 | 7% | 0% | 40% |
CTP / Green Slip
Compulsory Third Party (CTP) insurance, often referred to as a Green Slip in New South Wales, is a mandatory requirement for all registered vehicles in Australia. Its primary purpose is to provide financial compensation for personal injuries sustained by third parties, including passengers, pedestrians, and other drivers, if the insured vehicle is at fault in an accident. CTP does not cover damage to vehicles or property. The regulatory framework and pricing mechanisms for CTP vary significantly by state and territory, with some states having government-managed schemes and others operating in a competitive private market. This segment is highly regulated, ensuring all road users have basic personal injury protection.
CTP / Green Slip - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Allianz | #1 | 100% | 13% | 67% |
QBE | #2 | 100% | 13% | 66% |
NRMA | #3 | 100% | 10% | 61% |
Youi | #4 | 100% | 10% | 70% |
AAMI | #5 | 93% | 10% | 57% |
GIO | #6 | 93% | 7% | 56% |
Suncorp | #7 | 57% | 4% | 51% |
Finder | #8 | 36% | 4% | 52% |
Canstar | #9 | 21% | 2% | 53% |
RACQ | #10 | 14% | 1% | 80% |
ANZ | #11 | 14% | 1% | 50% |
iSelect | #12 | 7% | 1% | 60% |
Mozo | #13 | 7% | 0% | 60% |
Motorcycle
Motorcycle insurance is a specialized product within the Motor & Mobility segment, tailored to the distinct risk profile of motorcycles and their riders. It offers various levels of cover, from basic third-party property damage to comprehensive policies that include damage to the motorcycle itself, fire, and theft. Due to the higher risk of injury and specific repair costs associated with motorcycles, premiums can differ significantly from car insurance. Factors influencing premiums include the rider's experience, the motorcycle's make and model, and its usage. Insurers often provide additional options like cover for riding gear and accessories, catering to the specific needs of the motorcycle community.
Motorcycle - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
QBE | #1 | 93% | 12% | 62% |
Youi | #2 | 87% | 11% | 78% |
Shannons | #3 | 80% | 12% | 90% |
NRMA | #4 | 67% | 10% | 78% |
Budget Direct | #5 | 53% | 7% | 75% |
GIO | #6 | 47% | 4% | 72% |
CGU | #7 | 40% | 4% | 78% |
AAMI | #8 | 33% | 3% | 62% |
Suncorp | #9 | 27% | 3% | 84% |
ING | #10 | 20% | 3% | 64% |
RACV | #11 | 13% | 2% | 78% |
Finder | #12 | 13% | 1% | 60% |
Canstar | #13 | 13% | 1% | 50% |
Third-party fire & theft
Third-party fire & theft (TPF&T) insurance offers a mid-tier level of protection, combining the essential third-party property damage cover with specific protection for the insured's own vehicle. This product is designed for drivers who want more than basic third-party cover but find comprehensive insurance too expensive or unnecessary for their vehicle's value. It specifically covers the cost of repairing or replacing the insured vehicle if it is damaged by fire or stolen. TPF&T is a popular choice for vehicles that have depreciated in value but still represent a significant asset to their owner. It strikes a balance between affordability and extended risk protection.
Third-party fire & theft - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Youi | #1 | 87% | 11% | 79% |
NRMA | #2 | 87% | 10% | 68% |
Budget Direct | #3 | 80% | 6% | 76% |
RACQ | #4 | 67% | 6% | 70% |
AAMI | #5 | 60% | 5% | 74% |
RACV | #6 | 53% | 4% | 49% |
Canstar | #7 | 47% | 5% | 72% |
RAA | #8 | 47% | 3% | 76% |
Allianz | #9 | 33% | 2% | 65% |
Compare the Market | #10 | 33% | 2% | 67% |
Suncorp | #11 | 27% | 2% | 79% |
QBE | #12 | 27% | 2% | 56% |
GIO | #13 | 27% | 1% | 68% |
Savvy | #14 | 20% | 2% | 62% |
Insurance Australia Group | #15 | 20% | 1% | 53% |
Finder | #16 | 20% | 1% | 67% |
iSelect | #17 | 20% | 1% | 58% |
Mozo | #18 | 20% | 1% | 63% |
National Cover | #19 | 13% | 2% | 73% |
APIA | #20 | 13% | 1% | 75% |
Shannons | #21 | 13% | 1% | 75% |
Woolworths | #22 | 13% | 1% | 55% |
ROLLiN' | #23 | 13% | 1% | 85% |
TrueCover | #24 | 7% | 1% | 80% |
Everyday Insurance | #25 | 7% | 0% | 50% |
ING | #26 | 7% | 0% | 80% |
Coles | #27 | 7% | 0% | 75% |
CGU | #28 | 7% | 0% | 75% |
Third-party property damage
Third-party property damage (TPPD) insurance is a fundamental motor insurance product designed to protect the insured from financial liability for damage they cause to another party's property. This coverage is crucial for drivers who may not require comprehensive cover for their own vehicle but still need protection against potentially large claims from third parties. It typically does not cover damage to the insured's own vehicle. TPPD is often chosen by owners of older or lower-value vehicles, offering an affordable yet essential layer of protection. Some policies may include a small amount of cover for damage to the insured's vehicle if hit by an uninsured driver.
Third-party property damage - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Budget Direct | #1 | 87% | 10% | 80% |
Youi | #2 | 67% | 6% | 71% |
AAMI | #3 | 67% | 6% | 61% |
NRMA | #4 | 60% | 5% | 71% |
National Cover | #5 | 53% | 6% | 51% |
QBE | #6 | 53% | 4% | 74% |
RACQ | #7 | 40% | 4% | 81% |
Finder | #8 | 33% | 6% | 58% |
Woolworths | #9 | 33% | 5% | 77% |
CGU | #10 | 27% | 3% | 81% |
Suncorp | #11 | 27% | 2% | 66% |
RAA | #12 | 27% | 2% | 88% |
Canstar | #13 | 27% | 2% | 60% |
Qantas | #14 | 20% | 3% | 77% |
TrueCover | #15 | 20% | 2% | 79% |
Mozo | #16 | 20% | 1% | 60% |
Allianz | #17 | 20% | 1% | 33% |
RACV | #18 | 20% | 1% | 87% |
Coles | #19 | 20% | 1% | 62% |
ING | #20 | 13% | 1% | 73% |
Hollard | #21 | 13% | 1% | 55% |
Kogan | #22 | 13% | 1% | 73% |
GIO | #23 | 7% | 1% | 81% |
Police Credit Union | #24 | 7% | 0% | 70% |
COTA | #25 | 7% | 0% | 70% |
Savvy | #26 | 7% | 0% | 50% |
iSelect | #27 | 7% | 0% | 70% |
Compare the Market | #28 | 7% | 0% | 70% |
Huddle | #29 | 7% | 0% | 60% |
Real Insurance | #30 | 7% | 0% | 60% |
Westpac | #31 | 7% | 0% | 85% |
Everyday Insurance | #32 | 7% | 0% | 30% |
Insurance Australia Group | #33 | 7% | 0% | 20% |
BankSA | #34 | 7% | 0% | 80% |
St.George | #35 | 7% | 0% | 80% |
Bank of Melbourne | #36 | 7% | 0% | 80% |