Finland Life Insurance Market Generative Engine Optimization (GEO) Report
Home & Property Analysis
900
Prompts Analyzed
6
Sub-Segments
1
LLMs
The Home & Property insurance segment in Australia is a vital component of the private insurance landscape, offering essential protection for residential assets. This market is characterized by its high volume and diverse product offerings, catering to homeowners, landlords, and tenants alike. Key drivers include increasing property values, the prevalence of natural disaster risks such as bushfires and floods, and evolving consumer expectations for comprehensive coverage and digital accessibility. Insurers like AAMI, Allianz, and Budget Direct compete vigorously, differentiating through pricing, policy features, customer service, and brand reputation. The segment continually adapts to new risks, including cyber threats affecting smart homes and the growing demand for sustainable insurance solutions. Understanding the nuances of each sub-segment is crucial for both consumers seeking appropriate coverage and insurers aiming to capture market share in this dynamic environment. Regulatory changes and economic conditions also significantly influence product development and pricing strategies within this critical sector.
Overall Ranking
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 AAMI | #1 | 72% | 5% | 72% |
 Allianz | #2 | 69% | 6% | 71% |
 Budget Direct | #3 | 69% | 5% | 78% |
 QBE | #4 | 64% | 5% | 76% |
 Youi | #5 | 58% | 5% | 78% |
 Canstar | #6 | 57% | 7% | 68% |
 Suncorp | #7 | 57% | 4% | 72% |
 NRMA | #8 | 52% | 3% | 73% |
 Finder | #9 | 40% | 3% | 65% |
 Mozo | #10 | 39% | 3% | 67% |
 RACQ | #11 | 38% | 3% | 75% |
 GIO | #12 | 34% | 2% | 67% |
 Coles | #13 | 29% | 1% | 65% |
 RACV | #14 | 24% | 1% | 76% |
 Westpac | #15 | 22% | 1% | 73% |
 CHU | #16 | 21% | 3% | 83% |
 RAA | #17 | 20% | 1% | 81% |
 Terri Scheer | #18 | 17% | 2% | 81% |
 Flex Insurance | #19 | 13% | 2% | 79% |
 APIA | #20 | 13% | 1% | 64% |
 Chubb | #21 | 12% | 1% | 79% |
 BankSA | #22 | 12% | 0% | 71% |
 Strata Community Insurance | #23 | 11% | 1% | 84% |
 iSelect | #24 | 11% | 1% | 62% |
 EBM | #25 | 10% | 1% | 80% |
 CGU | #26 | 10% | 1% | 58% |
 St.George | #27 | 10% | 0% | 74% |
 Woolworths | #28 | 9% | 1% | 79% |
 Qantas | #29 | 9% | 1% | 76% |
 Coverforce | #30 | 9% | 1% | 70% |
 Compare the Market | #31 | 8% | 1% | 69% |
 ANZ | #32 | 8% | 0% | 72% |
 Bank of Melbourne | #33 | 8% | 0% | 76% |
 StrataRatings | #34 | 6% | 1% | 79% |
 Honey Insurance | #35 | 6% | 0% | 70% |
 Commonwealth Bank | #36 | 6% | 0% | 71% |
 Police Credit Union | #37 | 6% | 0% | 56% |
 ING | #38 | 6% | 0% | 62% |
 Australia Post | #39 | 6% | 0% | 79% |
 Real Insurance | #40 | 4% | 0% | 86% |
 Everyday Insurance | #41 | 4% | 0% | 56% |
 Huddle | #42 | 4% | 0% | 45% |
 COTA | #43 | 3% | 0% | 58% |
 Insurance Australia Group | #44 | 3% | 0% | 43% |
 Savvy | #45 | 2% | 0% | 65% |
 Hollard | #46 | 2% | 0% | 50% |
 National Australia Bank | #47 | 1% | 0% | 75% |
 Bupa | #48 | 1% | 0% | 65% |
 Kogan | #49 | 1% | 0% | 20% |
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about home & property. These sources indicate where AI systems most often draw information.
Top Source Domains
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Canstar | 228 | 58.43% | 136 | |
#2 | Choice | 197 | 53.93% | 105 | |
#3 | Finder | 149 | 48.31% | 74 | |
#4 | Mozo | 148 | 44.94% | 100 | |
#5 | Allianz | 63 | 41.57% | 55 | |
#6 | Suncorp | 31 | 24.72% | 29 | |
#7 | Aami | 46 | 24.72% | 41 | |
#8 | Budgetdirect | 33 | 23.6% | 24 | |
#9 | Moneymag | 36 | 22.47% | 25 | |
#10 | Qbe | 26 | 19.1% | 22 | |
#11 | Insurancenews | 68 | 19.1% | 20 | |
#12 | Insurancebusinessmag | 30 | 19.1% | 20 | |
#13 | Youi | 23 | 16.85% | 19 | |
#14 | Reddit | 22 | 14.61% | 18 | |
#15 | Productreview | 38 | 14.61% | 23 |
Access segment domain sources
Top Source URLs
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#1 | Choice | 88 | 41.57% | |
#2 | Canstar | 80 | 41.57% | |
#3 | Mozo | 46 | 38.2% | |
#4 | Mozo | 36 | 34.83% | |
#5 | Finder | 42 | 31.46% | |
#6 | Moneymag | 38 | 30.34% | |
#7 | Insurancebusinessmag | 33 | 29.21% | |
#8 | Finder | 32 | 21.35% | |
#9 | Mozo | 17 | 17.98% | |
#10 | Canstar | 16 | 17.98% | |
#11 | Choice | 30 | 16.85% | |
#12 | Logicallandlord | 18 | 16.85% | |
#13 | Insurancebusinessmag | 14 | 15.73% | |
#14 | Forbes | 16 | 14.61% | |
#15 | Mozo | 13 | 14.61% |
Access segment URL sources
Contents
Contents insurance is designed to cover the movable items inside a home, such as furniture, appliances, electronics, clothing, and jewellery. This policy is essential for both homeowners and renters, as it provides financial compensation for the repair or replacement of personal possessions. Coverage typically extends to perils like fire, theft, storm, and accidental damage, depending on the policy terms. It ensures that individuals can recover from unexpected losses without significant financial strain, offering a vital layer of protection for everyday valuables.
Contents - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
QBE | #1 | 93% | 6% | 77% |
Budget Direct | #2 | 93% | 5% | 75% |
AAMI | #3 | 93% | 5% | 71% |
Suncorp | #4 | 87% | 6% | 77% |
Allianz | #5 | 80% | 7% | 72% |
Youi | #6 | 73% | 5% | 82% |
Canstar | #7 | 67% | 9% | 69% |
Mozo | #8 | 67% | 5% | 65% |
Coles | #9 | 47% | 2% | 74% |
GIO | #10 | 40% | 3% | 64% |
NRMA | #11 | 40% | 2% | 68% |
Westpac | #12 | 40% | 2% | 76% |
RACQ | #13 | 33% | 2% | 77% |
Finder | #14 | 33% | 1% | 64% |
RACV | #15 | 27% | 2% | 80% |
APIA | #16 | 27% | 1% | 59% |
ING | #17 | 20% | 1% | 53% |
RAA | #18 | 20% | 1% | 87% |
Australia Post | #19 | 20% | 1% | 82% |
iSelect | #20 | 13% | 1% | 50% |
Bank of Melbourne | #21 | 13% | 0% | 85% |
BankSA | #22 | 13% | 0% | 85% |
Chubb | #23 | 7% | 1% | 95% |
Bupa | #24 | 7% | 0% | 65% |
Honey Insurance | #25 | 7% | 0% | 85% |
ANZ | #26 | 7% | 0% | 80% |
CGU | #27 | 7% | 0% | 80% |
Kogan | #28 | 7% | 0% | 20% |
Commonwealth Bank | #29 | 7% | 0% | 40% |
St.George | #30 | 7% | 0% | 80% |
Everyday Insurance | #31 | 7% | 0% | 60% |
Home/building
Home/building insurance is fundamental for property owners, protecting the dwelling itself from a range of risks. It typically covers damage to the house, garage, and other permanent structures on the property. Policies often include coverage for events such as fire, storm, flood, theft, and malicious damage. This insurance is crucial for safeguarding a significant financial asset and is often a requirement for mortgage lenders. It provides peace of mind by ensuring funds are available for repairs or rebuilding after an insured event.
Home/building - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
AAMI | #1 | 100% | 9% | 78% |
Youi | #2 | 87% | 7% | 76% |
Budget Direct | #3 | 80% | 6% | 79% |
NRMA | #4 | 73% | 6% | 77% |
Canstar | #5 | 67% | 6% | 62% |
Finder | #6 | 60% | 7% | 62% |
Suncorp | #7 | 60% | 5% | 64% |
Allianz | #8 | 60% | 4% | 78% |
RACQ | #9 | 53% | 4% | 77% |
QBE | #10 | 53% | 4% | 76% |
RAA | #11 | 47% | 3% | 79% |
RACV | #12 | 40% | 2% | 81% |
Mozo | #13 | 40% | 2% | 63% |
GIO | #14 | 33% | 3% | 66% |
Coles | #15 | 33% | 2% | 76% |
APIA | #16 | 20% | 2% | 82% |
CGU | #17 | 20% | 1% | 55% |
Honey Insurance | #18 | 13% | 1% | 73% |
Savvy | #19 | 13% | 1% | 65% |
Westpac | #20 | 13% | 1% | 73% |
ANZ | #21 | 13% | 0% | 65% |
Real Insurance | #22 | 7% | 1% | 85% |
iSelect | #23 | 7% | 1% | 70% |
Insurance Australia Group | #24 | 7% | 0% | 50% |
Compare the Market | #25 | 7% | 0% | 70% |
Qantas | #26 | 7% | 0% | 70% |
Home & contents bundle
The Home & Contents bundle is a popular choice for homeowners, integrating building and contents insurance into a single policy. This approach simplifies insurance management and frequently offers premium discounts compared to purchasing separate policies. It provides holistic protection against a wide array of risks, ensuring both the dwelling and its internal possessions are covered under one agreement. Insurers often incentivize these bundles, making them an attractive option for comprehensive asset protection. This integrated solution streamlines claims processes and reduces administrative burden for the insured.
Home & contents bundle - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
AAMI | #1 | 86% | 8% | 79% |
Canstar | #2 | 79% | 12% | 71% |
Budget Direct | #3 | 79% | 7% | 84% |
QBE | #4 | 79% | 7% | 82% |
Allianz | #5 | 79% | 5% | 77% |
Youi | #6 | 64% | 5% | 78% |
NRMA | #7 | 64% | 3% | 74% |
Finder | #8 | 64% | 3% | 72% |
Mozo | #9 | 57% | 5% | 69% |
RACQ | #10 | 57% | 4% | 77% |
Suncorp | #11 | 57% | 3% | 69% |
Westpac | #12 | 50% | 2% | 77% |
Coles | #13 | 43% | 2% | 74% |
RAA | #14 | 36% | 2% | 82% |
RACV | #15 | 36% | 1% | 75% |
BankSA | #16 | 36% | 1% | 72% |
GIO | #17 | 29% | 3% | 71% |
St.George | #18 | 29% | 1% | 78% |
Bank of Melbourne | #19 | 29% | 1% | 78% |
Real Insurance | #20 | 21% | 2% | 87% |
APIA | #21 | 14% | 2% | 71% |
Qantas | #22 | 14% | 1% | 80% |
ING | #23 | 14% | 1% | 75% |
Terri Scheer | #24 | 7% | 1% | 75% |
Honey Insurance | #25 | 7% | 1% | 90% |
Commonwealth Bank | #26 | 7% | 0% | 70% |
Compare the Market | #27 | 7% | 0% | 70% |
ANZ | #28 | 7% | 0% | 85% |
Australia Post | #29 | 7% | 0% | 70% |
Huddle | #30 | 7% | 0% | 50% |
Landlord
Landlord insurance is a specialized product tailored for property investors, mitigating the unique risks associated with renting out a dwelling. It typically covers damage caused by tenants, malicious acts, or theft by tenants, which standard home insurance might not. Crucially, it can also provide coverage for loss of rental income due to tenant default or if the property becomes uninhabitable after an insured event. Public liability protection for incidents occurring on the rental property is also a key feature. This insurance is vital for protecting investment properties and ensuring a stable income stream for landlords.
Landlord - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Terri Scheer | #1 | 87% | 10% | 81% |
QBE | #2 | 87% | 7% | 79% |
Budget Direct | #3 | 87% | 6% | 82% |
Canstar | #4 | 60% | 7% | 74% |
Mozo | #5 | 60% | 6% | 70% |
EBM | #6 | 60% | 6% | 80% |
Finder | #7 | 53% | 6% | 64% |
Allianz | #8 | 53% | 4% | 58% |
NRMA | #9 | 53% | 4% | 78% |
Youi | #10 | 47% | 3% | 79% |
Suncorp | #11 | 40% | 2% | 66% |
Woolworths | #12 | 33% | 3% | 91% |
AAMI | #13 | 33% | 2% | 55% |
Qantas | #14 | 27% | 2% | 79% |
GIO | #15 | 27% | 2% | 80% |
Westpac | #16 | 27% | 1% | 58% |
RACV | #17 | 20% | 2% | 68% |
ANZ | #18 | 20% | 1% | 69% |
Commonwealth Bank | #19 | 20% | 1% | 82% |
St.George | #20 | 20% | 1% | 75% |
Coles | #21 | 13% | 1% | 8% |
BankSA | #22 | 13% | 1% | 78% |
Coverforce | #23 | 7% | 1% | 70% |
National Australia Bank | #24 | 7% | 0% | 75% |
CGU | #25 | 7% | 0% | 10% |
Compare the Market | #26 | 7% | 0% | 80% |
CHU | #27 | 7% | 0% | 75% |
Australia Post | #28 | 7% | 0% | 80% |
Police Credit Union | #29 | 7% | 0% | 60% |
Hollard | #30 | 7% | 0% | 50% |
Chubb | #31 | 7% | 0% | 50% |
RACQ | #32 | 7% | 0% | 80% |
Renters contents (tenants)
Renters contents insurance is designed for tenants, providing coverage for their personal possessions within a rented property. Unlike landlord insurance, it does not cover the building itself, which is the landlord's responsibility. This policy is crucial for tenants to safeguard their furniture, electronics, clothing, and other valuables against common perils. It offers financial protection in the event of theft, fire, flood, or other specified damages, ensuring tenants can replace lost or damaged items without significant out-of-pocket expenses. Many tenants overlook this vital protection, assuming their landlord's insurance covers their belongings.
Renters contents (tenants) - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
Allianz | #1 | 93% | 8% | 66% |
AAMI | #2 | 87% | 7% | 69% |
Youi | #3 | 80% | 8% | 75% |
RACQ | #4 | 80% | 7% | 72% |
Canstar | #5 | 73% | 6% | 65% |
Budget Direct | #6 | 73% | 5% | 73% |
NRMA | #7 | 73% | 5% | 66% |
Suncorp | #8 | 60% | 6% | 78% |
iSelect | #9 | 47% | 3% | 64% |
Coles | #10 | 40% | 2% | 58% |
Finder | #11 | 33% | 1% | 56% |
Compare the Market | #12 | 27% | 2% | 66% |
Police Credit Union | #13 | 27% | 1% | 55% |
CHU | #14 | 20% | 3% | 77% |
QBE | #15 | 20% | 2% | 71% |
GIO | #16 | 20% | 1% | 67% |
Everyday Insurance | #17 | 20% | 1% | 55% |
COTA | #18 | 20% | 1% | 58% |
RAA | #19 | 20% | 1% | 77% |
Woolworths | #20 | 20% | 1% | 58% |
Huddle | #21 | 20% | 1% | 43% |
RACV | #22 | 20% | 1% | 68% |
APIA | #23 | 20% | 1% | 50% |
Mozo | #24 | 13% | 1% | 65% |
Insurance Australia Group | #25 | 13% | 1% | 40% |
BankSA | #26 | 13% | 0% | 50% |
Westpac | #27 | 7% | 0% | 80% |
Qantas | #28 | 7% | 0% | 65% |
Terri Scheer | #29 | 7% | 0% | 80% |
Hollard | #30 | 7% | 0% | 50% |
St.George | #31 | 7% | 0% | 50% |
Honey Insurance | #32 | 7% | 0% | 30% |
Bank of Melbourne | #33 | 7% | 0% | 50% |
Strata / body corporate
Strata / body corporate insurance is mandatory for multi-unit dwellings like apartments, townhouses, and villas, covering the building's common property. This includes the structure, common areas, shared facilities (e.g., pools, gyms), and often public liability for incidents within these areas. It protects the collective interests of all unit owners against major perils such as fire, storm, and structural damage. The policy is typically arranged and paid for by the owners corporation through levies. This ensures the integrity and value of the entire complex are maintained, benefiting all residents.
Strata / body corporate - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
CHU | #1 | 100% | 15% | 85% |
Flex Insurance | #2 | 80% | 10% | 79% |
Strata Community Insurance | #3 | 67% | 7% | 84% |
Chubb | #4 | 60% | 6% | 81% |
QBE | #5 | 53% | 4% | 63% |
GIO | #6 | 53% | 3% | 61% |
Allianz | #7 | 47% | 6% | 75% |
Coverforce | #8 | 47% | 3% | 70% |
Suncorp | #9 | 40% | 4% | 73% |
StrataRatings | #10 | 33% | 4% | 79% |
AAMI | #11 | 33% | 3% | 63% |
CGU | #12 | 27% | 2% | 66% |
NRMA | #13 | 7% | 0% | 65% |