Finland Life Insurance Market Generative Engine Optimization (GEO) Report
Health & Accident Analysis
200
Prompts Analyzed
1
Sub-Segments
1
LLMs
The Health & Accident segment is a cornerstone of the Finnish life insurance market, addressing the critical need for financial security in the face of health-related adversities and accidental injuries. It provides a vital safety net, complementing the public healthcare system by offering enhanced coverage, often including faster access to private medical consultations, treatments, and rehabilitation services. Products within this segment are designed to alleviate the financial burden associated with medical expenses, loss of income due to disability, and other costs arising from illness or accidents. As consumer awareness of health risks and the desire for personalized care grow, this segment is experiencing increasing demand. It caters to individuals and families seeking comprehensive protection beyond basic public provisions, ensuring peace of mind and continuity of financial well-being. Leading providers like LähiTapiola, Pohjola Insurance, and Turva are prominent in this competitive landscape, continually innovating to meet evolving consumer needs.
Overall Ranking
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
 If | #1 | 95% | 15% | 73% |
 LähiTapiola | #2 | 95% | 12% | 72% |
 Pohjola Insurance | #3 | 80% | 18% | 75% |
 Turva | #4 | 65% | 8% | 71% |
 Fennia | #5 | 60% | 5% | 56% |
 Pohjola | #6 | 40% | 7% | 80% |
 POP Vakuutus | #7 | 35% | 6% | 69% |
 Kela | #8 | 30% | 4% | 63% |
 Nordea | #9 | 30% | 4% | 72% |
 Pohjantähti | #10 | 25% | 2% | 64% |
 Mandatum | #11 | 15% | 2% | 67% |
 American International Group | #12 | 10% | 2% | 81% |
The table below shows the domains and URLs most frequently cited by LLMs when generating responses about health & accident. These sources indicate where AI systems most often draw information.
Top Source Domains
Rank | Domain | Name | Used | Percentage | Sub Pages |
|---|---|---|---|---|---|
#1 | Op | 72 | 85% | 57 | |
#2 | If | 46 | 70% | 39 | |
#3 | Turva | 16 | 40% | 12 | |
#4 | Wikipedia | 7 | 35% | 7 | |
#5 | Lahitapiola | 16 | 35% | 15 | |
#6 | Nordea | 25 | 30% | 21 | |
#7 | Trustpilot | 10 | 25% | 9 | |
#8 | Popvakuutus | 20 | 25% | 16 | |
#9 | Vakuutusjuristi | 19 | 20% | 4 | |
#10 | Kela | 14 | 20% | 13 | |
#11 | Fine | 5 | 15% | 3 | |
#12 | Vakuutus24 | 8 | 15% | 3 | |
#13 | Reddit | 4 | 15% | 4 | |
#14 | Epsi-finland | 12 | 15% | 3 | |
#15 | Core-public | 4 | 15% | 3 |
Access segment domain sources
Top Source URLs
Rank | URL | Title | Used | Percentage |
|---|---|---|---|---|
#2 | Oindex | 9 | 45% | |
#3 | Nordea | 10 | 45% | |
#5 | Alfredtesla | 12 | 40% | |
#6 | Op | 12 | 40% | |
#7 | Wikipedia | 7 | 35% | |
#9 | If | 11 | 35% | |
#12 | Op | 6 | 30% | |
#15 | Nordea | 5 | 25% | |
#16 | Nordea | 5 | 25% | |
#17 | Op | 5 | 25% | |
#18 | Vakuutusjuristi | 18 | 25% | |
#20 | Op | 4 | 20% | |
#22 | Nordea | 4 | 20% | |
#23 | Trustpilot | 4 | 20% | |
#24 | Aig | 4 | 20% |
Access segment URL sources
Personal accident insurance
Personal accident insurance is a critical offering within the Health & Accident segment, providing financial protection against the unpredictable consequences of accidents. This coverage typically includes compensation for medical expenses, daily allowances during temporary disability, and lump-sum payments for permanent disability or accidental death. It serves to mitigate the economic impact on individuals and their families, ensuring that unexpected injuries do not lead to severe financial hardship. Policies can be tailored to cover various scenarios, from minor injuries requiring outpatient care to severe incidents necessitating long-term rehabilitation or adaptation of living spaces. This insurance is particularly valued by those in active professions or with lifestyles that carry a higher risk of accidental injury.
Personal accident insurance - Overall Rankings
Brand | Ranking | Visibility | Share of Voice | Sentiment |
|---|---|---|---|---|
If | #1 | 95% | 15% | 73% |
LähiTapiola | #2 | 95% | 12% | 72% |
Pohjola Insurance | #3 | 80% | 18% | 75% |
Turva | #4 | 65% | 8% | 71% |
Fennia | #5 | 60% | 5% | 56% |
Pohjola | #6 | 40% | 7% | 80% |
POP Vakuutus | #7 | 35% | 6% | 69% |
Kela | #8 | 30% | 4% | 63% |
Nordea | #9 | 30% | 4% | 72% |
Pohjantähti | #10 | 25% | 2% | 64% |
Mandatum | #11 | 15% | 2% | 67% |
American International Group | #12 | 10% | 2% | 81% |